Grab brings online supermarket to Philippines

MANILA, Philippines — Grab has expanded its online supermarket to the Philippines, making it the third country in the region to offer the service.

The app yesterday launched GrabSupermarket Fresh, following its successful rollout in Malaysia and Singapore,.

“GrabSupermarket Fresh is a new format we are launching under GrabMart to meet the fast-growing and evolving grocery needs of Filipino online consumers,” Grab Philippines head of deliveries Anton Bautista said.

GrabSupermarket Fresh brings to consumers a wide array of high-quality and affordably priced fresh produce, sourced directly from reputable farmers and suppliers located across the country, such as Pangasinan and Bukidnon.

Grab said the online supermarket would also offer a range of plant-based food products to meet the rising alternative protein trend in the Philippines.

“As lockdowns continue to impact the flow of goods and fresh produce into Metro Manila, we believe that our latest offering will enable our users to safely and conveniently access farm-fresh produce easily through the Grab app,” Bautista said.

“We will continue to expand and curate the best assortment of fresh produce and goods for our users based on in-app shopping data while prioritizing freshness and quality,” he said.

Grab said it does not store any fresh produce in its facility to ensure maximum freshness. Instead, the company aggregates and sends all fresh produce orders for the day to farmer-partners and suppliers who will then arrange for the items to be delivered in bulk to Grab’s sorting and packing facility the next day.

It said orders placed before the 5 p.m. cut-off time would be available for next-day delivery.

Upon arrival at its sorting and packing facility, Grab immediately packs each order, and assigns a delivery-partner to bring the fresh produce right to the customers’ doorstep at their preferred time.

Article and Photo originally posted by Philippine Star last September 4, 2021 12:00am and written by Richmond Mercurio.