Filinvest to build 2,000 hotel rooms

Gotinanun-led Filinvest Hospitality Corporation (FHC) is aiming to more than double the number of its hotel rooms in key destinations across the country as it sees both local and foreign tourist fueling the growth of the travel market.

In an interview at the sidelines of the SharePHIL Investor Relations Forum, FHC First Senior Vice President Francis Gotianun said “we’re looking at adding close to 2,000 additional keys” over the next five years, consisting of home-grown brands, on top of the group’s existing 1,800 hotel rooms.

“We’re focusing on key tourist destinations across the country. We’re working on a collection of the top spots. So that when we go out into the international market or even the domestic market, we can sell all the good destinations,” he explained.

Gotianun said the group is focusing on prime tourist destinations including Boracay, Palawan, Bohol, Baguio and Cebu noting that, “it’s more about the quality of the keys and the spread as opposed to the number.”

“While there is a lot of focus on the number of keys, we’re really focusing on creating a collection of hotels in the right locations. So that when we go out into the market, we can sell all the best of the Philippines,” he explained.

FHC will be opening its new hotel in Baguio in the first quarter of 2025. It is also building Crimson Hotel in Mimosa, Clark while it is in the middle of a full-scale renovation of Crimson Mactan.

“And we have a couple other projects that we’ll announce probably by the end of the year. But, yes, we’re very bullish. We can really see the tourism numbers starting to come back up. Very strong domestic. International, still a little bit below, but we think we’ll catch up,” Gotianun said.

FHC has recently topped-off its latest hotel development, the P2.7 billion Grafik Hotel Collection in Camp John Hay, which is slated for opening by the first quarter of 2025.

This marks the official launch of FHC’s Grafik Hotel Collection, a new line of hotels aiming to deliver guest experiences that will inspire stories about Filipino culture and heritage.

The project is being developed in partnership with the Bases Conversion and Development Authority (BCDA) and John Hay Management Corporation (JHMC).

The Grafik Hotel Collection Baguio will offer 256 upscale accommodations, five food & beverage outlets, a grand ballroom, meeting spaces and a spa.

Catering to both domestic and international travelers, the new hotel will support local businesses and contribute to the overall economic growth of Baguio City.

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The article was originally published in Manila Bulletin and written by James A. Loyola.