Roxaco Land starts aggressive expansion

Roxaco Land Corporation, the property development arm of Roxas and Company, Inc. (RCI), is launching new development projects this year as it embarks on an aggressive expansion program in its real estate and hospitality units.

In a disclosure to the Philippine Stock Exchange, RCI said Roxaco Land will launch land development projects in the Tagaytay to Nasugbu corridor, in response to strong demand and accelerating property prices.

The town of Nasugbu, Batangas has been identified by large infrastructure groups as a prime destination and access point into Western Batangas from Metro Manila, thus attracting locators and home buyers.

The planned extension of the CTBEX toll road and the emergence of the CBEX alternative route will substantially reduce travel time from Metro Manila to Nasugbu to just over an hour.

Roxaco Land resumed land development and construction of sold units in its low cost and mid-market open lot and housing projects in Nasugbu. These were stalled during the pandemic but are back on track.

In Tagaytay, plans are being finalized to launch the Anya Villa Project, a low density offer that targets the higher end segment of the property market.

The success of the Roxaco-owned Anya Resort Tagaytay gave rise to a strong brand for boutique residential resort developments that can be replicated throughout the country’s many prime tourist destinations.

Roxaco Land is leveraging on the recovery of local travel and tourism, boosting occupancy levels in all of its budget hotels located in Metro Manila. Guests are returning and pushing bookings to near pre-pandemic levels.

The firm said it is implementing phased renovations of its hotels as well as targetted marketing programs to strengthen its customer proposition.

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The article was originally published in Manila Bulletin and written by James A. Loyola.