Century Properties expands PHirst project in Batangas

Century Properties Group has expanded PHirst, its horizontal housing brand catering to different market segments of first-home buyers.

It has unveiled PHirst Editions Batulao, its first mid-tier community, in Batangas which will span 14 hectares and will house 629 units with a projected sales value of P3.1 billion.

This was meant to address the strong housing demand in the Philippines, said Century Properties president and CEO Marco Antonio.

“PHirst’s product diversification allows it to take part in providing quality property developments to a broad range of first-time home buyers who wish to celebrate their life milestones by investing in their very own home,” Antonio said.

PHirst’s project portfolio will cover segments from socialized housing with units priced at P580,000, economic housing with units ranging from P800,000 to P1.7 million, affordable housing with units ranging from P1.7 million to 3.2 million and middle income, priced from P3.2 million to P6 million.

PHirst Editions Batulao is a horizontal residential project in Nasugbu, Batangas, located adjacent to the existing PHirst Park Homes Batulao community, said PHirst president Ricky Celis said.

“PHirst Editions Batulao is our answer to the strong demand for varied home suburban options and will bear the PHirst stamp of quality that many of our homebuyers have already put their trust in,” Celis said.

PHirst Editions Batulao will offer single-attached and single-detached units and come in four models.

In terms of amenity and recreation offerings, PHirst Editions Batulao will offer conceptual and unique amenities that the community can enjoy. Residents can expect a clubhouse and an amenity area that will offer hammocks, a bike trail, an outdoor cinema, a rope bridge, and a pet park with WiFi coverage.

Like other PHirst projects, PHirst Editions Batulao introduces its signature brand pillars.

PHirst Park Homes, which has launched 12 projects to date, shall remain an affordable housing brand.

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The article was originally published in Phil Star Global and written by Iris Gonzales.