Avida Land opens showroom, launches two new projects

Avida Land, the mid-market segment subsidiary of property titan Ayala Land Inc. is on a roll as it continues to develop houses, corporate offices and mixed-use developments. Boasting a growth portfolio of 100 projects in 25 prime locations, Avida Land will be celebrating its 32nd anniversary this October in a grand fashion by launching two newest and most exciting projects—Centralis Towers on Taft Avenue in Pasay City and Patio Madrigal on Roxas Boulevard, Manila.

To promote a stronger branding, the Avida team led by its Vice President for Sales and Marketing Bing Gumboc recently opened their showroom on September 23 in Ayala Malls Manila Bay. She said the opening of the Manila Bay showroom has roused significant expectations and has emerged “as a place where home seekers can have a quick and sweeping glimpse of the curated Avida lifestyle in its intimate yet inspiring form.”

Furthermore, Gumboc stressed the location of the showroom inside the Ayala Malls will enable more interested home buyers and investors to increase their awareness on Avida projects and be assisted by their property specialists.

An interesting feature of the showroom is the design introduction of a nice concept called “Japandi” by the M Contemporary Interior Concept Corp., official interior design partner for the Manila Bay Showroom. The “Japandi” design combines Scandinavian functionality with Japanese minimalism. Gumboc stressed this epitomizes the latest thrust of Avida Land latest projects Centralis Towers on Taft Avenue in Pasay City and Patio Madrigal on Roxas Boulevard, Manila.

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Centralis Towers

Avida Land is enhancing its presence in Taft Avenue by developing Centralis Towers, a 3,380 sq m, one-tower high-rise development featuring five podium levels and 27 residential floors with 1,111 units. It is primed to be a modern urban living hub for discerning but value-conscious professionals, aspirational young families, empty nesters, and savvy investors.

Regie Alabe, Avida Land’s Business Area Head said investors in Centralis Towers’ will benefit from the strategic location on the Pasay City section of Taft Avenue as it has close proximity to the three dynamic cities of Pasay, Makati, and Manila, placing lifestyle necessities within easy access. Just 500 meters away from Gil Puyat Avenue, Alabe added Centralis Towers’ strategic location from Gil Puyat Avenue makes it the place to be for those seeking an affordable residence near a CBD or investors looking to lease out their units to professionals in nearby workplaces.

“Considering its thoughtfully designed units [Studio, Jr., one Bedroom, and two Bedroom Unit Types] and sensible amenities, Centralis Towers offers its residents a place where they can focus on what’s essential and a location that inspires a live-work-play lifestyle,” Regie Alabe, Avida Land’s Business Area Head of Metro South, said in a briefing.

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Patio Madrigal

If you are looking for a laid-back lifestyle near the Bay area, the two-tower mid-rise development Patio Madrigal is the place for you. Built from a joint partnership with the Madrigal family, Patio Madrigal rises from a 6,222.50 sq m land and consists of four podium levels and 14 residential floors, with 595 units in Tower 1 alone. Patio Madrigal is also the first Ayala and Avida project in the Roxas Boulevard area.

Alabe said Patio Madrigal will have three-level retail spaces for commercial and office use will complement select amenities in redefining residents’ lifestyles, needs, and preferences. The plan gives Patio Madrigal premium leverage as it offers the much-sought-after Ayala Land lifestyle in a traditionally coveted address.

Patio Madrigal will feature well-designed Studio, Jr. and one Bedroom units, just the right accommodations for business owners, young professionals, wise investors, OFW returnees, and retirees. Most of the units in the development come with their own balcony, providing an “extension” of the residents’ living space—one from which they can view the famed Manila Bay sunset or the bustling metropolis’ skyline.

Just like the other ALI brands, Alabe said value appreciation of these two projects has surged. Centralis Towers is 22 percent sold while 29 percent of Patio Madrigal has been sold and reserved. To date, investment in Centralis Towers starts at P5.9 million while investment in Patio Madrigal starts at P7.9 million.

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As Avida continues to inspire Filipino home seekers in fulfilling their aspirations for home ownership, Ayala Malls Manila Bay Showroom is ready to help make this happen.

Avida Land Corp. is the mid-income market residential brand of Ayala Land, the Philippines’s leading developer of sustainable estates offering a diverse mix of properties such as residential, retail, office, hotels, and leisure developments that support local economic growth and nation-building.

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The article was originally published in ABS-CBN and written by Katrina Domingo.

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