PA Properties Hankyu Hanshin, the joint venture company between Filipino-owned PA Alvarez Properties and Development Corp. (PA Properties) and Japan-based Hankyu Hanshin Properties Corp. (Hankyu Hanshin), announced the inauguration of Idesia City, an important milestone marking its transformation from a residential to a mixed-used development.
The developers behind the 37-hectare real-estate project in Cavite, previously known as Idesia Dasmariñas, also launched Idesia City Commercial, with 28 lots ranging from 529 square meters (sq m) to 2,606 sq m to house offices, start-up companies, business process outsourcing companies, banking institutions, fast food chains or restaurants, supermarkets, and shopping centers.
“The pandemic has really thought us lot of lessons, and one of them is to bring in all services as much as possible within reach of our residents in the community that we are building not only in Idesia, but also in all other developments that we are doing. So the commercial units that will be opened soon, hopefully, will be able to provide the basic needs of the residents of Idesia,” PA Properties President Jonathan Lu told reporters in a webinar during the event last Saturday.
For the locators’ advantage, on the other hand, the commercial side will be properly zoned so that there will be no cutthroat competition that will happen among the businesses that will invest and locate in Idesia City Commercial, according to him.
Promoting the “Ideal Way of Living” and “Life at Every Turn,” this master-planned community is now more accessible with the completion of the 2-kilometer Idesia Avenue, the main road connecting the township between Emilio Aguinaldo Highway and Governor’s Drive which are “very heavy at any given time.”
“So residents as well as non-residents for that matter will have an easy access to and from Aguinaldo Highway to Governor’s Drive,” Lu said. “If we will open this access road, I think it will also benefit the project as we will open the eyes of the passersby that there is such thing as Idesia in this particular part of Dasmariñas.”
Idesia City also welcomed the opening of the Sakura Bridge within its location, which serves as an alternative route to Emilio Aguinaldo Highway.
“With the inauguration of Sakura Bridge, residents of Idesia City will have preferable passage going to the other highways of Dasmariñas City,” noted PA Properties Chairman Romarico “Bing” Alvarez.
“We believe Idesia City will provide all the need of homeowners in Idesia Dasmariñas and Idesia Heights. We believe the project can also contribute to the economy of the city since the commercial lot for sale. We are also excited to know that Idesia City’s new Avenue and the bridge can contribute and lessen the traffic congestion of the two major highways which is Aguinaldo Highway and the Governor’s Drive in Dasmariñas City,” added Masahiko Toda, head of Housing Overseas Division at Hankyu Hanshin PA Properties Corp.
In 2017, Idesia City started with the launch of the 11-hectare Phase 1, which was then followed in 2019 by the groundbreaking of the 9.18-hectare Phase 2 and the 5.64-hectare Idesia Heights.
Amid construction delays at the start of the pandemic two years ago, Alvarez said that they are still on track to finish Phase 1 by end of this year, as well as Phases 2 and 3 in 2024, since their building pace has normalized again and delivery of materials has accelerated anew now that alert levels in most parts of the country have been downgraded.
“Given the benefits of having township programs, we will definitely look into adding more in the future,” he bared. “We will be launching Idesia Cabuyao and Idesia San Jose del Monte within this year. Then, other projects [that] are still being discussed would be Tanauan, Batangas and Pampanga.”
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The article was originally published in Business Mirror and written by Roderick L. Abad.
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