Bria Homes, one of the property brands of the growing Villar-owned housing portfolio, reported of a continuing brisk sales, especially for its developments in the southern Luzon as the region has become a bustling tourism destination and an economic center.
In a statement, BRIA Homes Division Head ET Aguilar pointed out that the province of Laguna alone, a bustling province south of the metro, is known even to certified urbanites as host to picturesque little towns and cities such as Sta. Rosa, Biñan, Calamba, Canlubang, Cabuyao, and San Pablo, each touting its own visitors’ lure.
“However, it is Calamba City that stands out not only as our national hero’s birthplace, but also as a booming tourists’ destination,” said Aguilar.
With that, Aguilar said the company is keeping an eye out for more housing sites in Calamba and the rest of the province.
“As we do so, we hope that both locals and interested homebuyers from the metro will continue to find their homes of choice,” he added.
Calamba, dubbed as the “Spring Resort Capital of the Philippines”, has a slew of hot spring pools and is just a leisurely drive from Makati or a short bus commute. This has drawn interest of homeseekers who wish to straddle peaceful countryside living and vibrant worklife in the metropolis.
Aguilar noted that Calamba as a key site of BRIA Homes’ continued expansion in Southern Luzon, the quaint little city, on its own, is also now considered an idyllic location for work, leisure, and raising a family.
BRIA recently held groundbreaking rites for BRIA Condo Calamba, its first vertical development to rise in Laguna. The occasion marked another step by BRIA to provide quality living spaces to longtime Calamba residents as well as to metro folks who crave for a healthier, greener, and less polluted environment for their families, said Aguilar.
“Reports from the ground, however, reveal that BRIA Homes’ presence in Calamba sparked strong interest in the development even before the groundbreaking ceremony,” said Aguilar.
“Pre-selling units at BRIA Condo Calamba continue to be hot ticket items as potential homebuyers recognize it as a prime location worth investing in,” he said.
The company’s sprawling enclave development BRIA Homes Calamba in Banadero, is currently expanding into Phase 4 of its project. Even while still under construction, Phase 4 house and lot units are going fast in the pre-selling stage.
All BRIA Homes developments are family-friendly residential communities that feature multipurpose halls, kiddie playgrounds, covered basketball courts, and open green spaces. Each enclave is secured by perimeter walls, guarded entrances and exits, 24/7 CCTV coverage, and even solar lighting at night.
BRIA likewise currently offers stylish abodes in their Executive Homes development at Barangay Majada Out. “Units on the pre-selling block are fast going, too,” said Aguilar.
Aguilar added that BRIA Homes’ steadfast success in Calamba showed that it has remained resilient despite the challenges of the last two years.
In fact, he stressed that as the country’s leading developer of value-for-money abodes projects become even more success they are also helping drive the real estate industry’s post-pandemic recovery.
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The article was originally published in Manila Bulletin and written by Bernie Cahiles-Magkilat.
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