Bulacan: The rising star in the North

Bulacan is expected to rise as a major growth area in northern Luzon with the completion of big-ticket infrastructure projects, such as the North Luzon Expressway (Nlex) Connector, North-South Commuter Railway, and the Central Luzon Link Expressway, “These projects will be complemented by the completion of the New Manila International Airport [or Bulacan International Airport] and the expansion of Clark International Airport.  Aside from improving connectivity, these infrastructure projects should also raise land values outside the capital region,” property management company Colliers International research director Joey Roi Bondoc said in a recent market briefing.

Bondoc’s optimism in the region goes into a higher gear as a number of township developments in Northern-Central Luzon corridor are already under way, including Rockwell Land’s Nepo Center in Angeles, Pampanga, and a Power Plant Mall; and Megaworld’s Northwin Global City in Marilao, Bulacan. “The government’s decentralization program and major public infrastructure projects should push property developers to launch more master-planned communities outside of Metro Manila,” Bondoc said.

Bullish on Bulacan

After the success of its Pandi development, PHirst Park Homes Inc. (PPHI) launched on December 10 its second development project in Baliwag, Bulacan.

In a recent virtual press briefing, PPHI President and CEO Ricky M. Celis expressed optimism as the Baliwag project received a warm reception from the attendees. The event became more exciting as PPHI surprised the audience with its unique style in promoting Baliwag’s rich culture. Robi Domingo, together with Makata, explored the beauty of Baliwag through a colorful talastasan, photowalk, and food crawl. 

PHirst Park Homes Baliwag is the 10th out of the 15 master-planned communities that PPHI is targeting to complete by 2023. With 1,500 units, the 15-hectare Baliwag development has a total sales value of P2.79 billion.

PPHI, a joint venture between Century Properties and Japanese conglomerate Mitsubishi Corp. offers horizontal affordable homes, with previously launched communities located in Tanza, Cavite; Lipa, Batangas; San Pablo, Laguna; Pandi, Bulacan; Calamba, Laguna; Nasugbu, Batangas; Magalang, Pampanga; General Trias, Cavite; and Tayabas, Quezon.

Like other PPHI projects, PHirst Park Homes Baliwag carries the signature 4C as a commitment to the buyers—complete and well-provisioned homes with a perimeter fence and gate, conceptive amenities including an outdoor cinema, connected living through Wi-fi zones, and shuttle services, and a convenient and simplified selling and buying experience.

In the Baliwag project, PPHI  also included in the design of its activity nodes the rich influences of Bulacan’s arts and culture. An art streetscape, a music park, play areas that resemble sculptures, and areas where residents can nurture their passion for painting and photography are just some of the project’s amenity core. Rounding up the amenity list are the village clubhouse, swimming pool, water play area, kids’ playground, outdoor cinema, and basketball court.

“Baliwag is an easy choice for aspiring first-time home buyers because it is within a province that is highly industrialized and home to IT parks, commercial establishments, and schools while its living costs are relatively lower than in the city,” Celis explained.

PHirst Park Homes Pandi was well-received by the market as well. “The positive take-up of our Pandi project further supports our belief in Bulacan’s potential,” Celis added.

PHirst Park Homes’ Vice President for Customer Management Group Loren Sales emphasized that the  Baliwag project community has a location that is ideal for families that prefer quiet living and easy access to the city’s conveniences. “PHirst Park Homes Baliwag is a good place to live in if you want to escape the hustle and bustle of city living without being too far from Manila, especially now that the Skyway has been connected to the Nlex, making traveling to and from Bulacan easier and quicker,” Sales said.

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Meanwhile, Ayala Land Inc.’s affordable housing unit Amaia Land is expanding its Amaia Scapes Bulacan project. Located along Sta. Maria-Pandi Road in Barangay Manggahan and Sta. Cruz, Bulacan,  the  20.4-hectare development currently comprises four sectors but an ongoing expansion, set to last until 2023, will make more Amaia Scapes dwellings available to a vast market of aspiring homeowners who want to escape from the congested metropolis and settle down in healthier environs like Bulacan.

Home to 21 municipalities and three-component cities, Bulacan has the fastest-growing economy in Central Luzon. Considered the gateway of the North because it is the first province that greets travelers on the North Luzon Expressway or Nlex, Bulacan also stands to benefit from the government’s infrastructure projects. Imagine reduced travel time between the province and Metro Manila, on one hand, and outlying provinces like Pampanga, on the other.

Amaia Scapes Bulacan features tastefully designed houses and lot units that are perfect for starting Filipino families. The Single Home 80—a spaciously laid-out 3-bedroom unit with an average floor area of 80 sq ms and lot area of 100 sq ms, is one of the popular units.

Aside from the cozy and comfortable abodes, Amaia Scapes Bulacan also offers a safe and secure neighborhood; first-rate amenities such as a swimming pool, a basketball court, a village pavilion, and a play area; and a “walkable” green environment made lush by trees and pleasant landscaping.

Amaia believes these amenities will encourage residents and families to lead active and holistic lifestyles as they await the “new normal” and the resumption of a wholesome social life and prosperous economy.

In these challenging times, the expansion of  Amaia Scapes Bulacan gives the Filipino working class an opportunity to acquire affordable homes at competitive prices.

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The article was originally published in Business Mirror and written by Rizal Raoul Reyes.

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