THERE was no doubt that 2020 was annus horribilis. Nevertheless, the property sector is bullish that 2021 will see a rise in sales and investments.
Contrary to earlier projections, the local property sector bucked the odds and continues to flourish amid the Covid-19 pandemic, with residential property sales showing vibrant prospects as the year comes to a close.
Furthermore, homebuilders are adopting a bullish outlook in 2021 as economic recovery moves forward. Moreover, property management consultant services firms Lobien Realty Group (LRG) and JLL Philippines see electronic commerce and real-estate investment trusts (REITS) respectively as the bright spots in the industry next year.
Bria Homes, a major player in the Philippines credited the positive trend to the industry’s resilience brought about by low interest rates, low inflation rates, and relatively stable land prices.
“Supply and demand curves for housing are at healthy levels with an increase in investment demands from cities outside of Metro Manila,” Red Rosales, president of Bria Homes said in a press statement. “Filipinos have become increasingly appreciative of the fact that properties are real and tangible assets. Thus, apart from wanting to fulfill their dream of owning a home, they now look at property as smart investments for the long term,” Rosales added.
If anything, the pandemic has opened the eyes of Filipinos to the importance of setting their priorities right. This has led people to give more focus on work-from-home modes and online learning.
Aware of the situations experienced by a lot of Filipinos regarding housing issues, Rosales said Bria Homes addresses these concerns with affordable condominium units and house-and-lot packages situated in wholesome communities where residents’ health and well-being are safeguarded by sanitation and hygiene protocols.
All Bria communities follow strict health and sanitation
protocols and government-mandated guidelines
Although mobility is restricted by quarantine measures that remain in place, Rosales said Bria homeowners do not need to leave their premises to relax and unwind. Recreational facilities such as multi-purpose halls, covered basketball courts, eco-friendly spaces, and kiddie playgrounds are very accessible. Safety is assured as round-the-clock security is also provided by perimeter fences, guarded entrances and exits, and CCTV coverage as Bria’s property management teams are available at all times.
Rosales urged Filipinos to consider investing in Bria Homes by using its effective template: Affordability (Mura) + Quality (Dekalidad) = A Beautiful Bria Home for Every Filipino. Rosales added the company is using the template to provide high-quality homes to a multitude of ordinary Filipinos in more than 50 Bria communities nationwide, with more projects to be rolled out in 2021.
“We encourage Filipinos seeking budget-friendly and well-designed homes to invest in a Bria condominium or house and lot while real-estate prices remain stable and steady,” Rosales pointed out.
Bria Homes’ housing options include 24-sq-m condominium units for cozy, low-maintenance lifestyles. For families who prefer stylish houses and lots, Bria has 22-sq-m Elena, 36-sq-m Alecza, and the 44-sq-m Bettina.
“This year’s quarantine protocols have shown Bria homeowners that having access to retail establishments such as groceries, wet markets, and convenience stores is more important than ever,” Rosales pointed out.
“Proximity to hospitals, churches, schools, and major roads and highways is downright essential, too,” he added.
Rosales noted all Bria communities adhere to health and sanitation protocols and government-mandated guidelines during these challenging times to ensure the health and safety of the community.
Bright spots
Meanwhile, LRG cited a growing significance in the Philippines’s economy of e-commerce. Revenues from the e-commerce market are expected to hit $3,540 million by the end 2020. Moreover, revenue is projected to have a compounded annual growth rate (CAGR 2020-2024) of 18.4 percent, leading to a forecasted market volume of $ 6,956 million by 2024. The market’s largest segment is electronics and media with a projected market volume of $949 million in 2020.
JLL Philippines head of research and consulting Janlo de los Reyes said they expect thatREITs will continue to attract investors in the medium to long term that will enable the country to further develop capital investments. Meanwhile, JLL sees the “hub-and-club model’’ as a possible growth driver in 2021. Under this model, occupiers will maintain a head office (club) for socializations such as client meetings and town halls, and expand through satellite offices (hubs), which may be closer to where employees reside. “This decentralization strategy is already taking shape now and may redefine the real-estate strategy of occupiers moving forward,” de los Reyes said.
Likewise, JLL expects the current trends such as digitalization, emergence of smart cities and townships and the emergence of alternative asset classes such as data centers and logistics as the trends to watch.
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Article and Photo originally posted by Business Mirror last December 30, 2020 and written by Rizal Raoul Reyes. Minor edits have been made by REBPH to cater to its own readers.
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