AboitizLand reservation sales surge amid lockdown

ABOITIZLAND, INC. reported its average monthly sales have exceeded pre-pandemic levels, despite the ongoing quarantine restrictions.

In a statement, the real estate arm of the Aboitiz group said reservation sales for the months after the community quarantine averaged about 80% of its original targets, and is now on track to exceed sales in 2019.

AboitizLand attributed the strong sales to “the impact of innovative selling techniques and the shifting preferences of property seekers.”

“We are seeing sustained demand for our residential developments despite the limitations brought about by the pandemic. We are attributing this to a shift in our customers’ preferences towards houses and lots in next-wave cities, as bigger living areas, open spaces and amenities become more essential for work-life balance for people in quarantine,” David L. Rafael, AboitizLand president and CEO, was quoted as saying in a statement.

The company has benefitted from a shift in residential real estate preferences, as home buyers increasingly prefer properties in suburban locations. AboitizLand’s residential developments are located in emerging growth centers in central Luzon, Batangas and Cebu.

“Our residential developments are all borne out of a clear understanding of the market’s desire to live better and more sustainably. They are characterized by a superior masterplan with signature features like greenbelts or natural green open areas and a network of walkable spaces and amenities. We believe that this is what people are looking for right now,” Mr. Rafael said.

AboitizLand was one of the first developers to take their operations online and offer end-to-end, digital-based homebuying amid the lockdown.

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Article and Photo originally posted by Business World last November 10, 2020, 12:05am.