AboitizLand draws bead on ‘next-wave’ cities

After several months into the country’s general community quarantine (GCQ), average monthly sales of Aboitiz real estate arm AboitizLand, Inc. recently exceeded pre-pandemic levels, reflecting the impact of innovative selling techniques and the shifting preferences of property seekers.

AboitizLand’s reservation sales for the months following the community quarantine have averaged above 80% of original targets despite lockdown restrictions and is well on its way to exceed its 2019 performance.

Sustained demand

“We are seeing sustained demand for our residential developments despite the limitations brought about by the pandemic,” David Rafael, AboitizLand CEO, told Manila Standard.

“We are attributing this to a shift in our customers’ preferences towards houses and lots in next-wave cities, as bigger living areas, open spaces, and amenities,” he explained.

The community quarantine has created shifts in residential real estate preferences: homes in suburban locations have become more attractive to property seekers, according to industry watchers. Property listing Lamudi reports that 83% of respondents on its site have been considering properties away from traditional commercial and business districts.

Away from the hustle and bustle

AboitizLand’s residential developments, located in emerging growth centers in Central Luzon, Batangas and in Cebu, are far enough from the congestion and noise of the metropolis but close enough to be able to drive to the familiar sights and sounds of the city.

Digitalization efforts paying off

AboitizLand is one of the first developers to respond to changing market needs by taking their operations online and offering end-to-end, digital-based homebuying. From property viewing to unit reservation, everything can now be accomplished through its digital platforms.

After two decades of developing Cebu’s premier developments, AboitizLand began its national expansion in South Luzon in 2017 with Seafront Residences, a 43-hectare premier seaside community in San Juan, Batangas. After launching several communities in Central Luzon under its mid-market flagship brand, Ajoya, it continued its growth in the South with a fully-integrated community, The Villages at Lipa in Batangas.

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Article and Photo originally posted by Manila Standard last November 7, 2020, 7:10pm.