Holcim kicks off online campaign for flagship cement brand

LEADING building solution provider Holcim Philippines Inc. has launched a new digital campaign highlighting the reliability of its flagship general purpose cement brand Excel in building durable and quality structures that support user’s aspiration for progress.

The publicly listed firm has begun a series of posts on Facebook and Instagram, centering on how the cement has become a preferred choice among local contractors for building important structures from homes to infrastructures.

The campaign features Filipino words kasangga at pag-angat in reference to the attributes Excel is associated with, as well as images of builders and homeowners.

According to Holcim Philippines Vice President for Marketing and Innovation Ram Maganti, this initiative is a celebration of how the cement brand has aided contractors to construct a number of structures that have made Filipinos’ lives better since its inception in 2001.

“Holcim Philippines has sold over a billion bags of Excel in the brand’s nearly two decades in the country,” the top executive boasted.

“This reflects the trust in Excel of local contractors who in turn have used this to build many of the things that benefit us today. This campaign is a reminder that Excel will continue to be reliable partner in building a better Philippines moving forward,” he added.

Apart from the product posts, Maganti said the company has been sharing stories of its partners and employees whose lives have been uplifted by Excel.

The VP for marketing and innovation expressed his gratitude to their partners and people who have enabled them make Excel a success in the Philippines.

“We’d like to share their story as part of this campaign to provide positive and inspiring stories during this time. Our Excel experience shows that things do get better and there are companies and brands that you can count on to support you in your progress,” Maganti stressed.

Holcim Philippines is a member of the LafargeHolcim Group, the global leader in the building materials industry with operations in 80 countries ran by over 75,000 employees.

The cement-maker has manufacturing facilities in La Union, Bulacan, Batangas, Misamis Oriental and Davao, as well as aggregates dry mix business and technical support facilities for building solutions.

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Article originally posted by Business Mirror last October 6, 2020 and written by Roderick Abad.