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Keen & Worth marks new chapter with CREBA membership

As the Philippine property sector continues to evolve, developers are finding new ways to strengthen their presence while helping shape the future of the industry. For Keen & Worth Property Developers Inc., that step comes through its official induction into the Chamber of Real Estate & Builders’ Associations, Inc. (CREBA), the country’s largest umbrella organization representing the housing, construction and real estate sectors.

The membership marks a milestone for the company as it continues to expand its presence in the luxury property segment. It also places Keen & Worth among industry stakeholders contributing to discussions and initiatives that support the continued growth of Philippine real estate.

CREBA Board Members during the May 28 – 3rd General Membership Meeting
CREBA Board Members during the May 28 – 3rd General Membership Meeting

As part of its formal participation in the organization, the company attended CREBA’s Third General Membership Meeting on May 28, 2026 at Dusit Thani Manila in Makati City, joining developers, industry leaders, and stakeholders in conversations on the direction of the country’s property landscape.

The company’s inclusion in CREBA reflects its commitment to serving modern Filipino homeowners and investors while supporting efforts to elevate industry standards and create communities that respond to changing market needs.

Kimberly Klaire K. Wong, COO, CREBA
Kimberly Klaire K. Wong, COO, CREBA

“Keen & Worth has always believed that real estate goes beyond building structures. It is about creating safer spaces that carry long-term value, strong community identity, and enduring relevance,” shared by COO Kimberly Klaire K. Wong. “Being part of CREBA is really about aligning ourselves with organizations that champion responsible development, innovation, and nation-building within the Philippine real estate sector.”

Positioning itself among the next generation of Philippine developers, Keen & Worth continues to pursue projects that combine modern engineering, structural excellence, and heritage-conscious design. The company has built its identity around developments that appeal to discerning homeowners seeking contemporary lifestyles within culturally significant locations.

This approach is reflected in Ongpin Tower, its flagship development in Binondo Chinatown. The project embodies the company’s vision of creating legacy-oriented spaces within communities defined by rich history and intergenerational connections, while offering a premium urban living experience.

Through its CREBA membership, Keen & Worth further strengthens its mission to contribute to the future of Philippine real estate while remaining committed to thoughtful design, strategic locations, and uncompromised structural excellence. The company sees these principles as essential to creating developments that will continue to serve future generations.

With its growing industry participation and focus on premium residential communities, Keen & Worth continues to position itself among emerging developers helping shape a more purposeful and forward-looking era of luxury living in the Philippines.

To learn more about Ongpin Tower, visit keenandworth.com/ongpintower/scheduleavisit to book a private viewing.

The article was originally published in PhilStar Property.


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