Pueblo de Oro partners with ABS-CBN Global to reach out to OFW market

PUEBLO DE ORO Development Corporation (PDO), the residential development arm of the ICCP Group, has signed a marketing agreement with ABS-CBN Global Ltd. to fortify its presence in the rapidly expanding Overseas Filipino Worker (OFW) market.

Commencing in January 2024, this strategic partnership empowers Pueblo de Oro to leverage ABS-CBN Global’s diverse channels and platforms, enhancing its visibility in the OFW markets across the United States, Canada, and the broader Asia Pacific region.

Recognizing the significant contribution of OFWs to its residential product sales in key areas like Cagayan de Oro, Pampanga, Cebu, and Batangas, Pueblo de Oro aims to amplify its reach with ABS-CBN Global’s support. The company is eager to connect with more overseas Filipinos, emphasizing its commitment to providing the trademark ‘gold standard of community living.’

Pueblo de Oro’s latest developments and residences not only provide a place to call home but also represent a promising investment opportunity perfectly suited to the desires and aspirations of our dedicated Overseas Filipino Workers (OFWs). These projects are Pueblo de Oro Townscapes Malvar in Batangas, Westwoods Storeys in Cagayan de Oro, Park Place II in Lapu-Lapu Cebu, and La Aldea Fernandina in San Fernando, Pampanga.

In photo signing the agreement are (from left) PDO Vice President for Sales & Marketing Lemuel Branal, PDO President & COO Prim Nolido,

ABS-CBN Global Managing Director for Asia Pacific Maribel Hernaez, and ABS-CBN Global Sales Head Gia Ramos. — In photo signing the agreement are (from left) PDO Vice President for Sales & Marketing Lemuel Branal, PDO President & COO Prim Nolido,
ABS-CBN Global Managing Director for Asia Pacific Maribel Hernaez, and ABS-CBN Global Sales Head Gia Ramos.

About Pueblo de Oro Development Corporation

For almost three decades, Pueblo de Oro Development Corporation (PDO) has been developing quality and mixed-used townships and residential projects. Committed to excellence, Pueblo de Oro has achieved recognition from local and international awards institutions for its innovative, high-quality yet affordable offerings of residential communities and townships in booming areas like Cagayan de Oro; Malvar, Lipa and Santo Tomas in Batangas; San Fernando, Pampanga, and Mactan in Cebu.

The Chamber of Real Estate & Builder’s Associations, Inc. (CREBA) recognized Pueblo de Oro as one of the “Developers of the Decade – Mindanao” during the 2023 CREBA Pillar Awards for its pioneering 400-hectare township in Cagayan de Oro City.

In 2023, Pueblo de Oro Townscapes Malvar, a 52-hectare project, won “Mixed-Use Development of the Year-Philippines” at the Real Estate Asia Awards and “Best Township Development” and “Best Lifestyle Development” at the PropertyGuru Awards. In 2022, Townscapes Malvar Residences earned preliminary EDGE accreditation for its sustainable home design, focusing on resource efficiency in construction. EDGE is a green building certification system that focuses on making buildings more resource-efficient. For more information, please visit pueblodeoro.com.

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