ALI partners with GCash to expand sales, customer base

Ayala Land Inc. and GCash hold a partnership launch at Makati City, led by ALI president and CEO Bobby Dy (middle), GCash’s VP for commercial sales and operations Luigi Reyes (left), and GCash’s chief commercial officer Ren-ren Reyes.

MANILA, Philippines — Ayala Land Inc. (ALI) and mobile wallet GCash, both part of the Ayala Group, have signed a business partnership agreement that is seen to expand the customer base of both companies.

The partnership paves the way for ALI’s brands to be accessible through GCash’s GLife. These are Ayala Land Premier, Alveo, Avida and Amaia.

Using the GLife feature, the one-stop shop lifestyle feature on the GCash app, Filipino home buyers and property seekers can now easily browse ALI’s property listings and submit an inquiry without leaving the comforts of their homes.

GCash will allow potential homeowners and property owners to conduct virtual unit viewing and access cashless payment of reservation fees using their e-wallet account.

Furthermore, home buyers can pay their real estate dues via GLife.

ALI president and CEO Bobby Dy said it’s really all about convenience.

“As more and more individuals are turning to the convenience of online shopping, we strongly believe that buying home and real estate properties should not be any different. By launching four of our key brands on GLife, Filipinos can now have a more seamless experience in buying Ayala Land properties,” Dy said.

GCash chief commercial officer Oscar Reyes Jr. said the partnership would give Filipinos easier access to affordable house-and-lot packages and condominium units to help make their dream of owning a home a reality.

At present, the GCash app has 69 million registered users who can easily purchase prepaid airtime; pay bills at over 1,600 partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 5.2 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones.

GCash is a wholly-owned subsidiary of Mynt, the first and only ”duacorn” in the Philippines.

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The article was originally published in PhilStar Global and written by Iris Gonzales.