BUYING appetites of the property market in areas outside of Metro Manila seemed not affected by the ensuing Covid-19 crisis with the constant rise of the middle-class population and the continued remittance flow of overseas Filipino workers (OFWs).
Per data of Colliers last year, the heightened vaccination coverage in the country complemented by strong consumer and business confidence also led to a boost in the real-estate industry, which is seen to continue this year. In fact, it is expected that 9,700 residential units will be developed in 2022, up 18 percent from 8,200 units in 2021.
Always ready for any increasing demand for residential properties, Greenfield Development Corp.’s (GDC) unit recently topped off its second tower in Greenfield City in Sta. Rosa City, Laguna. The Tower 2 of Zadia by Equus Property Venture Inc. is set to replicate the success of its first building.
Five-tower residential complex Zadia is a breath of fresh air in condominium living. It’s filled with lush foliage and verdant sights. The 3.6-hectare mid-rise condo complex boasts of vertical greeneries called Green Walls and modern amenities including a centralized clubhouse, a community pool, and spacious multipurpose courts.
“We remain committed to our philosophy of creating a ‘greenspiration’ idea of condo living behind Zadia along with our other properties. We want to provide a home where residents can enjoy an abundance of green open spaces and the intricate beauty of nature to facilitate wellness and relaxation so they can live and thrive in an inspiring, sprawling sanctuary,” said Atty. Duane Alexander Xavier Santos, executive vice president and general manager of GDC.
Upon completion of its first tower last year, Zadia has witnessed fast uptakes of its units. The same has been experienced in the second tower during its pre-selling phase. To date, only a few units here is available. Prospective buyers usually purchase units in this condo project to serve as their second home with the intention of making it their “halfway home.”
Per Atty. Santos, the completion of the Cavite-Laguna Expressway (CALAX), makes traveling to and from Greenfield City to Metro Manila faster and comfortable travel for Zadia residents via the Greenfield City exit, with travel time from South Luzon Expressway to CALAX reduced from 90 to 45 minutes. With the opening of the CALAX Subsection 5 from Silang East Interchange to Sta. Rosa-Tagaytay, residents can now travel to Tagaytay and other areas of leisure with ease and less traffic congestion.
With Zadia’s strategic location, high-class amenities and efficiently-designed units, home seekers also consider their purchased unit as a potential investment. It’s “greenspiration” idea, likewise, has helped to continued strong sales since its launch.
According to the latest local edition of Santos Knight Frank’s Global Buyer Survey, 41 percent of Filipinos looking for second homes are keen on properties with “greener” or energy-efficient features. Likewise, it revealed that these buyers consider second homes not just an investment but also as private destinations and accessible vacation homes.
For GDC, building lasting, future-proof, mixed-use communities has always been at the core of its business even before sustainability has entered the mainstream. Since its inception, the property developer has followed its mantra of “Building for Generations,” creating structurally sound homes for the residents with positive regard for the environment it is surrounded by. No wonder why Zadia remains a valuable choice for a second home.
“In the past two years, the demand for condominiums was reduced while land and houses increased. This was probably due to people feeling cramped in a typical city condo. Surprisingly, Zadia sales were not as affected and we see this as a case where our buyers see the value of the generous open spaces being offered by Zadia,” said Atty. Santos.
The continued success of this project and other properties under GDC will help the country to recover and steer the economic trajectory in Metro Manila amid the new normal.
“As real estate becomes a more secure investment in the country, we expect that more people are eyeing to invest in condominiums due to convenience and potential price appreciation. We at Greenfield Development Corp. will continue building and providing homes that will serve as a welcoming haven for its residents and up the standards of condo living. These are all fundamental blocks to boost our economic disposition,” Atty. Santos said.
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The article was originally published in Business Mirror and written by Roderick Abad.
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