Shakey’s Pizza opens 1st store in Singapore

MANILA, Philippines — Shakey’s Pizza Asia Ventures Inc., the listed restaurant operator of the Po family, is expanding in Singapore with the opening of its maiden store in Lucky Plaza Mall.

Vicente Gregorio, Shakey’s president and CEO, said the Singapore opening is a major milestone for the company.

“This new store opening marks a major milestone for Shakey’s. This is the company’s first store in Singapore – a new frontier. As we continue to scale up our store network, we hope that this will serve as a springboard for international growth,” Gregorio said.

The Singapore store was franchised to Brenrich Pte. Ltd., a local food court operator, through a seven-year franchise agreement signed in 2021.

“We are excited to finally be serving Shakey’s Pizza’s all-time family favorites here in Singapore. Guests have been in high anticipation since we announced the coming of Shakey’s,” Wong Bang Ming, Brenrich director said.

To date, Shakey’s has five international stores, of which four are in the United Arab Emirates.

Shakey’s ramped up its store network expansion last year, opening more than 30 stores nationwide and an international store in the UAE. The company also added ghost kitchens, smaller store models and drive-thru concepts.

Gregorio said the operating environment for the past two years has been tough.

“We had to make strategic pivots to turn the business around, but all the while, we kept our eyes on the prize – sustainable long-term growth,” he said.

The Shakey’s Pizza Group also includes Peri-Peri Charcoal Chicken and Sauce Bar, a fast-casual and full-service restaurant brand in the Philippines which Shakey’s acquired in 2019. It has already doubled the store footprint of Peri-Peri.

It also owns the master franchise of R&B Milk Tea in the Philippines, a leading milk tea player in Singapore.

In 2021, Shakey’s relaunched Project Pie, a modern and upscale pizza concept and an artisan pizza chain known for its build-your-own pizzas.

The company also acquired Potato Corner, one of the leading food kiosk brands in the Philippines known for flavored fries and which has over 1,000 stores in the Philippines.

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The article was originally published in PhilStar Global and written by Iris Gonzales.