As global travel evolves, the demand for spaces that seamlessly blend modern hospitality with diverse cultural needs continues to reshape the lodging sector. The Philippines has fast emerged as a premier destination for Muslim travelers, with data from the Philippine Information Agency highlighting a rapid nationwide expansion of recognized accommodations, prayer facilities, and dining options. Stepping up to meet this market momentum, premier lodging operator The Ascott Limited Philippines is elevating its hospitality footprint by ensuring its key urban and regional developments cater deeply to this thriving demographic.
In a significant milestone for inclusive hospitality, 11 properties under the Ascott umbrella have successfully secured official certifications from CrescentRating. Leading the portfolio is Citadines Bacolod City, which achieved the prestigious 3-Crescent Star Rating Certification. Meanwhile, an impressive cohort of 10 properties earned the 2-Crescent Star Rating Certification, including Ascott Makati, Ascott Bonifacio Global City Manila, Somerset Central Salcedo Makati, Somerset Alabang Manila, and Somerset Valero Makati. Joining them are Citadines Amigo Iloilo, Citadines Bay City Manila, Citadines Salcedo Makati, Citadines Benavidez Makati, and Citadines Roces Quezon City. These accolades underscore the group’s dedication to providing spaces where cultural understanding is woven into the guest experience.
Photos courtesy of Ascott Bonifacio Global City Manila.
Designing Culturally Attuned Environments for the Modern Traveler
To achieve these standards, Ascott properties have integrated thoughtfully curated amenities and services designed to provide effortless comfort. Front desks now feature specialized QR codes that grant guests immediate access to a digital Qibla directional tool. Beyond physical infrastructure, the human element remains central; key personnel, particularly within the operations departments, have successfully completed rigorous Muslim-friendly hospitality assessments. Culinary offerings have also been aligned, with property-owned food and beverage outlets serving Muslim-friendly dishes, while properties without internal dining options provide curated guides to trusted Halal establishments nearby.
As the global benchmark for Muslim-friendly travel, CrescentRating evaluates venues, accommodations, and attractions to ensure they deliver authentic, respectful, and appropriate environments. This certification provides peace of mind for travelers seeking specific dietary options, dedicated prayer facilities, and culturally intuitive service.
Looking forward, Ascott Philippines is on a clear trajectory to achieving full group-wide certification by the conclusion of 2026, with several more properties currently undergoing the final vetting process. This ambitious goal is a core component of Ascott CARES, the company’s global sustainability framework designed to champion inclusivity and foster the joy of discovery across diverse communities. By embedding these practices into its daily operations, Ascott is actively shaping a more inclusive future for the local real estate and hospitality landscape.
The article was originally published in PhilStar Property.
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