HOMEBUILDER PHirst Park Homes has stepped into the Mindanao property market, formally launching PHirst Park Homes Gen San and marking the brand’s first project in the region.
The development, located in Barangay Baluan, signals a geographic expansion for the first-home brand of Century Properties Group as it moves beyond its Luzon stronghold and positions itself for long-term growth across the country.
Company executives, partners and prospective buyers gathered at the 23.7-hectare site for the unveiling, which included the opening of the project’s show village and model homes.
“This development is a testament to our commitment to enriching the lives of more Filipinos with quality homes and community,” said PPHI president Ricky M. Celis. “Our vision extends beyond homeownership; it is about fostering a sustainable, thriving community where every family can prosper.”
P5.3-billion investment
Valued at P5.3 billion, PHirst Park Homes Gen San will deliver more than 2,400 housing units. The company has earmarked P3 billion in capital expenditure for the project, highlighting its confidence in the city’s growth prospects and in the sustained housing demand in Soccsksargen.
General Santos City continues to attract investment on the back of its agro-industrial base, expanding commercial activity and improving infrastructure links. For developers, this translates into rising demand for accessible, well-planned residential communities that cater to first-time buyers and end-users.
The Baluan property offers access to commercial establishments and major transport routes, factors that contribute to both day-to-day convenience and long-term value appreciation.
First-time buyers
PHirst Park Homes Gen San will initially showcase two of the brand’s established house models: Amani and Dua.
Amani is a 36-square-meter townhouse built on lot areas ranging from 44 to 60 square meters. The layout is geared toward individuals, young couples and starting families seeking a compact but efficient living space.
Dua, meanwhile, offers a 48-square-meter floor area on a typical 77-square-meter lot. The additional space allows for more flexible room configurations and added privacy, making it suitable for households anticipating future expansion.
All units will be delivered fully finished and move-in ready, complete with tiled flooring, kitchen cabinetry, pre-installed plumbing and electrical provisions, and perimeter fencing. By offering finished homes, the developer aims to ease the transition for buyers who may otherwise face phased construction costs after turnover.
Community-focused
Beyond housing units, the project integrates amenities intended to support everyday living. Plans include a clubhouse, basketball court and swimming pool, along with open spaces such as a Linear Park. Pet owners will have access to a Paw Park, while an outdoor cinema and WiFi node are designed to accommodate shared activities and remote work or study setups.
With its Mindanao debut, PHirst Park Homes broadens its reach into a region long seen as a key frontier for residential growth. For aspiring homeowners in General Santos City and nearby areas, the project adds a new option in the entry-level market—one that combines scale, accessibility and the backing of a national developer.
The article was originally published in Manila Standard and written by Jenniffer B. Austria.
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