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Housing confab all set in Cebu

WITH the aim to promote constant growth of local and regional real estate industry, the Subdivision and Housing Developers Association Inc. (SHDA) will hold the 31st edition of the National Developers Convention at the Radisson Blu Hotel in Cebu City on October 5 and 6.

Themed “LOKAL NA BAI: Building National Growth Through Regional Development,” it will bring together around 300 developers, policymakers, suppliers, and key figures and stakeholders from the housing sector to delve and explore innovative strategies that can spur economic progress at the local level while contributing to overall national and regional development.

“We are thrilled to have NatCon this year in Cebu. This year’s convention will be an opportunity to discuss key themes, from regional empowerment to sustainable solutions, as we collectively shape a brighter future for nation-building. This brings together the brightest minds in the housing industry that will harness the potential of local communities, driving progress that resonates far beyond geographical boundaries,” said SHDA Chairman Arlene Keh.

The two-day convention, likewise, aims to tackle innovative approaches that can drive economic advancement on a community scale while simultaneously boosting the bigger national development agenda.

With SHDA’s unwavering support for the Department of Human Settlements and Urban Development, outlooks on the current administration’s Pambansang Pabahay Para Sa Pilipino (4PH) Program will be provided.

The country’s housing backlog stands at more than 6.5 million. This initiative seeks to address the growing housing demand and affordability challenges faced by Filipino citizens.

“We at SHDA are embracing this moment with enthusiasm and determination, knowing that our collaborative efforts will pave the way for more inclusive and sustainable housing in the country,” Keh said.

This year’s conclave will be the third edition to be hosted by the Queen City of the South, following its successful previous staging of the event in 2008 and 2015.

Registration for this year’s convention is now open online. To reserve a slot, e-mail

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The article was originally published in Business Mirror and written by Roderick Abad.

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