MANILA, Philippines — Alfamart, the minimart chain of the SM Group, has reached another milestone as it opened its 1,500th store in the Philippines and its first in the province of Pangasinan.
Located near a residential cluster in Barangay Nancalobasaan, Urdaneta City, the newest Alfamart marks the first-ever store in the province. To date, the mini grocery chain has opened 100 outlets in line with plans to open 250 stores this year.
Harvey Ong, chief operating officer of Alfamart, said the company ensures they go to the communities where they can make a difference by offering its wide assortment of products at competitive prices.
“We will go where we are needed,” he said. “We will continue to look for communities in need of access to basic food products in both urban and hard-to-reach places to make everyday shopping more convenient for the families living in these communities.”
Alfamart opened its first concept store in Cavite in 2014. In just six years, the super minimart concept has achieved significant scale by blending two grocery formats of a supermarket and a convenience store into one. This unique service enabled the company to provide everything one needs at home such as frozen meats, vegetables, seafood, and more, in order to truly serve the immediate needs of every community.
“As Alfamart grows, we want the communities to benefit as well by creating more income and jobs,” said Ong. “We enter partnerships with local lessors and offer them rental income for the use of their land or building space. We partner with local contractors for the construction of our stores. We provide opportunities for local product suppliers by carrying their products in Alfamart stores. Lastly, we provide employment opportunities to the local community members.”
Alfamart is operating under SM Markets, the food retail brand of SM Retail, whose businesses include food, non-food and specialty retail stores.
A successful franchised convenience store brand from Indonesia with more thatn 17,000 stores, the SM Group brought the chain to the Philippines where it caters to different types of customers and provides basic groceries, select SM Bonus products, fresh and frozen items, snacks and personal care products at affordable prices.
SM Retail is one of the core businesses of the Sy family’s SM Investments Corp. It is one of the biggest holding companies in the country with investments in banking, property, mall development and retail.
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The article was originally published in PhilStar Global and written by Iris Gonzales.
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