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Belle joins International Coastal Cleanup

Belle Corporation, a member of the SM Group, joined the worldwide effort against the proliferation of waste along coastlines during the annual cleanup drive last month.

In a statement, the firm said its executives and employees, led by Belle’s new President and Chief Executive Officer Jackson Ongsip, were at the International Coastal Cleanup held at the SM By the Bay Central Park.

“Through our participation in this event, we are reaffirming our commitment to cut down waste and show our fellow citizens the effects of improper waste disposal, which end up polluting our oceans and waterways,” said Ongsip.

Belle was among the many corporates and non-government organizations and volunteers who trooped to the coastlines, joining hundreds more across the globe in pursuit of cleaner and pollution-free seas and environmental sustainability.

Belle Corporation (Belle) President and Chief Executive Officer Jackson Ongsip (back row, sixth from left) leads the Company’s participation at the International Coastal Cleanup Day at the SM By the Bay Central Park on September 18, 2022. Also in the photo are Belle executives Sarah Miranda (back row, far left), Senior Assistant Vice President and Head of Human Resources; and Ainee Banaria (back row, fourth from left), Chief Financial Officer; as well as employee volunteers from different company departments.

The firm is a developer of tourism and leisure destinations in the Philippines. Its principal asset is the City of Dreams Manila in PAGCOR Entertainment City by Manila Bay, which is being leased on a long-term basis to Melco Resorts and Entertainment (Philippines) Corporation (Melco).

In addition to lease income, Belle is accorded a share in revenues or earnings from City of Dreams Manila’s gaming operations through the operating agreement between its 79.78 percent-owned subsidiary, Premium Leisure Corp. (PLC), and Melco.



Belle also owns approximately one hectare of presently undeveloped land across from the City of Dreams Manila site.

South of Metro Manila, Belle owns significant real estate assets and develops premium residential report projects around Tagaytay City.

Among its exclusive destinations are the club and golf facilities and residential communities of Tagaytay Highlands and Tagaytay Midlands, as well as a further 800 hectares intended for future development

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The article was originally published in Manila Bulletin and written by James A. Loyola.

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