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SHDA bats for equal access to property ownership

The Subdivision and Housing Developers Association (SHDA) will highlight “equal access to property ownership” in the upcoming housing expo as part of its strategy for inclusiveness and to help he industry bounce back.

Joy de Joya, SHDA governor and housing Expo committee chair, said the 7TH Housing Expo is slated on October 7-9 will feature an extensive selection of property offerings, construction supplies, and housing and financial services for home buyers and owners. The event runs back-to-back with the 30th Annual National Developers Convention.



Citing data based on DHSUD’s study, SHDA pointed out that about 3.7-million families still require decent shelter.

The expo is also in partnership with the Department of Human Settlements and Urban Development (DHSUD).

De Joya said that aside from the top property developers, the expo will also bring together the country’s top property developers, the PagIbig- Fund, and other private financial institutions, all with the end view of facilitating housing ownership for Filipino families.

“Our past expos have brought a menu of resilient, affordable, innovative, and smart housing units directly to end users. This year, we are also bringing various promos, incentives, and special financing schemes from our member-developers and bank partners to help provide a roof over the head of every Filipino family,” said De Joya,

SHDA Board 1st Vice-President and Chair of 30th National Convention Maya Colayco also said that as the largest alliance of more than 300 housing developers in the country, SHDA is duty bound to respond to this problem by providing Filipinos with sustainable and affordable housing developments.

Interested buyers will also gain access to property investment and financing opportunities through the exhibitions and seminars at the expo.

The Housing Expo is one of the many efforts of SHDA to help address the housing backlog now expected to affect 6.5 million families by 2030 by extending its reach to more potential home buyers and generating jobs in the process.



“We do hope those interested in owning a home can join us in this three-day event. Registration is free, and exciting offers and prizes await those who can make it,” De Joya added.

SHDA is the largest and leading industry association for housing and urban development in the country with 350 members nationwide and eight regional chapters. SHDA members include the country’s top real estate developers players and a dynamic national network of small and medium developers. SHDA member-developers produce over 80 percent of homes produced annually in the country, giving SHDA unparalleled reach amongst Philippine homebuyers.

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The article was originally published in Manila Bulletin and written by Bernie Cahiles-Magkilat.

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