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All roads lead to SM City Roxas

SM City Roxas
SM City Roxas serves customers in Capiz, as well as the nearby provinces of Aklan and Antique.

All roads recently led to Roxas City when SM City Roxas opened its doors, bringing great shopping, leisure, and entertainment to this beautiful and bustling city in the island of Panay. SM City Roxas is SM Prime Holdings Inc.’s 79th supermall and the third in the Western Visayas region after SM City Iloilo and SM City Bacolod.

Roxas City is the capital of the province of Capiz, which is known as the Seafood Capital of the Philippines for its rich bounty of crabs, fish, shrimps, mussels and the famous diwal or angel wings clams. It is also known for gifts from the seas like the internationally renowned capiz shells from the windowpane oyster, which are made into exquisite lampshades, trays, windows, doors, and other decors.

At the ribbon-cutting ceremony are Capiz Governor Esteban Evan B. Contreras (Third from right), first District of Capiz Congressman Emmanuel A. Billones (Third from left), Roxas City Mayor Ronnie T. Dadivas (Second from left), and Archdiocese of Capiz Administrator Rev. Msgr. Cyril B. Villareal (center), joined by SM Markets Chairman Mr. Herbert T. Sy (right), SM Prime Holdings Inc. President Mr. Jeffrey C. Lim (left), and SM Supermalls President Mr. Steven T. Tan (second from right).

Capiz captivates with its breathtaking beaches, enchanting caves, and historical landmarks. Roxas City is a tourist’s paradise with its scenic Baybay Beach and Palina Eco Greenbelt Park with its bright green mangroves and bamboo rafts floating on a river. The birthplace of Manuel Roxas, the 5th President of the Philippines also has a storied past in the City Plaza’s neoclassical buildings and the baroque Sta. Monica Church with its coral stone walls and the biggest Catholic Church bell in Asia.

Strategically located in a 102,309 site at Arnaldo Blvd. Brgy. Baybay, Roxas City, SM City Roxas will serve customers in Capiz as well as nearby provinces like Aklan and Antique. More than that, it will be a catalyst for employment and business opportunities in the area.



The two-level 41,000 square meter mall’s façade features geometric bands in varying shades of blue, tying it to the river behind the complex and the nearby Jintotolo Channel. The concept is vibrant but serene, with visually distinct patterns highlighting the modern exterior.  The canopied entrance along the façade’s perimeter and across the terminal creates a cohesive and unified concept; while integrated planters bring greenery and welcome visitors to the mall.

The interiors of the shopping center are organized in a linear atrium and concourse, with a clerestory at the second level bringing natural light into the spaces.  The atrium is accentuated by timber and greens which enliven the interior space.

The SM Store and SM Supermarket are SM City Roxas’ major anchors, along with SM Appliance Center, ACE Hardware, Watsons, Surplus, Our Home, Miniso, and Sports Central. It will also have fashion boutiques, jewelry stores, sports stores, bookstores; as well as a Cyberzone and service and wellness centers.

Eating out options include a Food Court; specialty restaurants Pepper Lunch, Monster Wings, Mr. Kimbob, Persian Avenue, Kusina Tsina and Zabroso; and local and international food chains like KFC, Yellow Cab, Macao Imperial Tea, Chatime, Breadtalk,  Gerry’s Grill, and Bigby’s.

SM City Roxas will have four state of the art regular cinemas and one private cinema with a modern industrial look.  Urban materials such as brick and metal are highlighted against bright contemporary colors, and new design elements like steel and wood canopies create intimate seating spaces next to illuminated custom poster frames. It will also have amusement centers for kids of all ages.

Well-loved Capizeno brands have found a home at SM City Roxas. These include family foodie favorites like Bread Basket, Ocean Catch, Lloydie’s Café, and Piyesta Ilonggo.  One can also enjoy wellness services from Beauty Getaway Spa, Dental District, and Zensuals; and great techie time at Clip Data and JNG Gadget Repair.



For the customer’s convenience and enhanced malling experience, SM City Roxas has 961 parking slots including regular car slots, PWD car slots, and motorcycle and bicycle slots.

SM City Roxas’s project team includes DSGN Associates Inc., Design Consultant; WCY Architects, Architect on Record; DA Abcede and Associates, Construction Management; and Sonyu, General Contractor.

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The article was originally published in Business Mirror.